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TITLE

 

Assoc. Director, Marketing Communications

COMPANY

 

Silk Road Medical

LOCATION

 

Sunnyvale, CA, US

Description

The Associate Director, Marketing Communications will be responsible for the tactical execution of the TCAR marketing strategy through consistent messaging and program execution. Core elements include:

 

  1. Collaborating with internal teams, such as Sales, Marketing, Medical Affairs, and external teams, such as brand agencies, to develop marketing programs with consistent messaging and branding, and
  2. Planning & implementing integrated marketing campaigns across multiple distribution platforms, including print, digital, events, and salesforce execution

The ideal candidate should be experienced in leading cross-functional projects, especially in a highly regulated and clinical environment. Success will require a creative mindset and an ability to manage projects, timelines, and budgets.

Key Responsibilities: 

  • Help develop marketing strategies to improve product awareness, brand perception, and corporate image
  • Foster strong relationships with key trade publications, medical conference organizers, and other key opinion leaders that may shape public perception
  • Manage vendor relationships, negotiate contracts, and coordinate 3rd party activities to ensure successful project execution
  • Collaborate with internal stakeholders to shape a consistent and compelling message aligned to corporate brand guidelines
  • Oversee production and maintenance of MarCom materials and assets
  • Track and measure impact of marketing campaigns
  • Comply with all regulatory and clinical requirements in marketing materials and messaging

Minimum Qualifications, Experience and Skills Required:

  • 5-10 years of marketing/communication experience in the healthcare industry, preferably in the vascular space.
  • Demonstrated experience in organizing and implementing integrated marketing campaigns
  • Ability to coordinate multiple projects with multiple stakeholders in a fast-paced environment with tight deadlines
  • Ability to motivate and influence external stakeholders using indirect incentives
  • Strong interpersonal, written, and presentation skills
  • Analytical skills to track, measure, and report on campaign effectiveness and ROI
  • Professional work ethic and ability to operate independently in an organized fashion
  • Social media savvy, especially Facebook, Twitter, YouTube, and LinkedIn
  • Expertise with Microsoft Office, Adobe Acrobat required, InDesign, Photoshop, and video editing skills preferred

Travel Required: 

  • The candidate must be flexible to travel 20%. Overnight travel, inclusive of workweek and weekends will be required

Location:

  • This position is based in Sunnyvale, CA and reports to the Director, Market Development

What We Offer You:

  • A collaborative work environment with colleagues who care about each other and the success of their organization
  • A workplace where you are treated fairly, compensated competitively, and can learn and develop your skills
  • A chance to join an industry which is saving lives and changing the shape of healthcare
  • A very fun and supportive environment in a fast-growing organization where there is never a dull moment

Apply for the job

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