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TITLE

 

Head of Product Marketing

COMPANY

 

Engagio

LOCATION

 

San Mateo, CA, US

Description

What we're Building
We’re on a mission to make marketing more meaningful by building the next-generation B2B marketing platform. 
Our ABM automation platform helps B2B organizations operationalize Account Based Marketing (ABM). With our product suite, revenue teams can get insight into which accounts are engaging, know where to focus time and resources, automate multi-channel campaigns, and measure the ROI of their campaigns.
 
Backed by leading venture investors and headquartered in San Mateo, CA, Engagio was named as one of the Top 10 Best Small Companies to Work For in the Bay Area, and is on the JMP Securities 2018 Hot 100 List of Privately Held Software Companies. Most recently, Engagio was recognized as the best overall MarTech solution in the 2019 MarTech Breakthrough Awards.
 
This isn’t our first rodeo. Our CEO, Jon Miller, was instrumental in building two of the largest marketing technology companies in the past 20 years including Epiphany (IPO: 1999); and most recently as Co-Founder of Marketo; (IPO: 2013, then acquired by Adobe in 2018). Our Co-Founder Brian Babcock worked with Jon at Epiphany and was also early at Rocket Fuel; (IPO: 2013) and Platfora (Acquired by Workday: 2016). Some of our customers include Atlassian, Snowflake, Symantec, TrendMicro, and Vonage. 
 
MISSION: Build the next great marketing platform.
 
The Opportunity
Engagio is looking for a Head of Product Marketing. You are a critical member of the Engagio team with key responsibilities including the development and execution of the go-to-market strategy for Engagio’s solutions. You are expected to own messaging, product positioning in market, competitive analysis, and materials to support the Sales organization. You are results-oriented, enthusiastic and flexible.

Duties & Responsibilities

    • Create strategic go-to-market analysis (market research, competitive landscape, customer research).
    • Develop and manage go-to-marketing planning (messaging and product positioning, launch plans, help with demo instances for vertical/segment marketing).
    • Partner with Sales, R&D and other marketing functions to produce impactful assets (customer references, case studies, product videos, and select presentations).
    • Create pricing and packaging for both existing and future products and services.
    • Perform ongoing market and competitive research and analysis to keep organization abreast of changing environments (ex: competitive and win/loss).
    • Manage and launch sales promotions (for prospects and customers).
    • Support analyst relations and select media outreach.
    • Travel for presentations, training, tradeshows and events.
    • Develop and maintain messaging and select content for website (including online demos).

Essential Skills, Experience & Education

    • 3-5 years in strategic and analytical role (PMM, PM, business analyst/consultant/operations) or similar at a SaaS company
    • Must be able to thrive in a highly dynamic, flexible work environment and switch rapidly from strategy to execution
    • Highly skilled at analytical decision-making; ability to evaluate business issues and resolve problems; ability to develop and write a business plan
    • Ability to gather intelligence from data, present findings and decisions, influence stakeholders and execute on initiatives
    • Ability to work across organizational lines, command respect, and influence without authority
    • Excellent oral and written communication skills
    • Bachelor’s degree required
Mission 
Build a great software company, united by a common vision of the 1:1 future that uses data and analytics to make every interaction more intelligent, more personalized, and more relevant. 
  
Values 
1. Freedom and Transparency  
2. Happiness and Positivity  
3. Excellence and Execution 
  
Perks include: 
Free Philz coffee 
Medical, dental & insurance 
401k  
Commuter Benefits 
Guaranteed annual 3.14 pay increase 
Great downtown San Mateo location Close to Caltrain 
Flexible work hours 
Unlimited vacation 
Fun monthly events 
Fully stocked kitchens 
Weekly educational classes & catered lunch 
  
*Engagio is an equal opportunity employer. * 
Candidates must complete in order to qualify for the position: 
Criminal background check 
Reference checks 
Education verification 

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