Stay in Touch

TITLE

 

Marketing Operations

COMPANY

 

Plaid Technologies

LOCATION

 

San Francisco, CA, US

Description

At Plaid, our mission is to empower innovators by delivering access to the financial system. Since 2012 we've helped tens of millions of consumers live a better financial life and over a thousand customers build a new financial future. Our customers range from startups like  Stripe, Coinbase and Square to Fortune 500 enterprises like American Express and PayPal. Founded in 2012, Plaid has raised $300M of capital from major venture capital firms such as Kleiner Perkins, Andreessen Horowitz, Index, Spark and NEA, as well as global financial institutions such as Goldman Sachs and Citi. But we’re just getting started.
 
Plaid is looking someone to manage our Marketing Operations who is passionate about architecting the systems and tools that enable companies run a high-performing, data-driven, efficient marketing practice. The ideal candidate has significant experience tracking and analyzing the performance of B2B marketing campaigns that drive conversions for both self-serve and sales channels. We’re looking for someone who is excited about the opportunity to build marketing systems/processes and email programs from scratch at a high-growth technology startup.

What excites you

    • Managing multi touch email campaigns including setup, testing, deployment, and reporting
    • Designing scalable marketing programs, systems, and processes that enable operational rigor in go-to-market activities
    • Owning the marketing operations technology ecosystem and relationships with associated vendors
    • Partnering with Sales/Sales Development and Business Operations teams to ensure a full-funnel view of go-to-market activities
    • Supporting a growing Sales organization in exceeding targets
    • Analyzing and reporting on lead attribution and pipeline metrics; turning empirical data into strategic decisions and tactical plans

What excites us

    • Track record of success in prior Marketing Operations or Email roles at fast growing B2B SaaS/PaaS companies
    • Mastery of marketing automation systems (Marketo), lead scoring, and analytics tools
    • Hands on experience building and managing lead nurture programs
    • A passion for analytics and metrics, with a desire to continuously iterate and improve programs and processes
    • Experience working in a fast-paced, high-growth environment where resourcefulness is important
    • Familiarity with financial services ecosystem and/or PaaS companies a plus

Apply for the job

Subscribe to our blog.


 

Blog & Newsletter Signup