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TITLE

 

Email Marketing Manager

COMPANY

 

Grove Collaborative

LOCATION

 

San Francisco, CA, US

Description

We're looking for a fearless email marketer to join our rapidly growing marketing team and help us launch our next vertical, Beauty. This is a unique role that gets the opportunity to focus on the launch of a vertical that significantly broadens our addressable market size. In this role, you will introduce our customers to Beauty and engage them through creative, compelling campaigns. You will have the opportunity to help shape us as the leading perspective in beauty and help our customers discover and shop new beauty products, brands, and trends with our customers. 
 
Because you are a thought-provoking, detail-oriented, intentional, and curious person, you thrive in a complex, fast-paced universe. You also love using your right and left brain as your work will be a blend of technical skill, creative thinking, hands-on execution, and analytics.

Your Impact & Role

    • Work closely with your Retention Marketing teammates to manage the beauty marketing calendar that services the growth of Beauty within the existing customer marketing calendar at Grove
    • Work closely with teams, across our Company, to develop email engagement campaigns that keep our customers excited to shop beauty with us 
    • Be a hands-on marketer: concept, create, execute and optimize email campaigns 
    • Think strategically about the value of A/B testing and design an A/B testing agenda to understand and enhance our effectiveness 
    • You are highly customer-centric - obsessing over innovative ways we can talk with her and share new products, new brands, and new trends in beauty 
    • Help establish us as the leading perspective in beauty and bring this perspective to life through thoughtfully merchandised, and editorially styled email campaigns 
    • Help manage our email marketing calendar in partnership with the product, creative, and merchandising teams to help drive campaign direction and meet (or beat) revenue goals
    • Build campaign templates in HTML
    • Own your results and develop weekly campaign reporting
    • QA landing pages and test email and mobile campaigns across multiple platforms to ensure flawless execution
    • Work with the Mobile App team to ensure the beauty marketing calendar is represented in the merchandising and marketing calendar for appropriate segments
    • Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee of this job. Duties, responsibilities, and activities may change at any time with or without notice.

About You

    • 3+ years of email marketing experience (DTC experience preferred) 
    • Love working on a high-performing team that innovates and delivers 
    • You respect the inbox and know that every campaign we send is an opportunity to do something special and unique for our customer 
    • Brilliant copywriter who appreciates the power of the word 
    • Experience developing and executing A/B tests and translating those results into insights and strategies 
    • You own results and have ample experience pivoting mid-campaign, and responding to data in real-time in service of driving campaign results   
    • You like to pick a lane and drive fast 
    • You are passionate about the customer experience and like finding ways to bring value to consumers 
    • You care about leaving a positive impact in the world
    • You find opportunities for ownership, love learning and enjoy bringing thoughtful ideas to the table

Nice To Haves

    • Have executed GTM strategies for consumer brands
    • Experience working with ecommerce in a multi-brand environment in which lines are launching physically and digitally, and you are comfortable working in lock-step with inventory and merchandising to bring the campaign across the line effectively
    • Coordinated email and Push/InApp campaign management
    • Experience in the beauty industry
    • Experience with the SailThru ESP
    • Experience with analytics tools like Mixpanel and Looker
Let’s do this
 
We're building a diverse and inclusive work environment where we learn from each other. We welcome people of diverse backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer and a fun place to work. Come join the community at Grove. It's a heck of a lot of fun, and we'd love to tell you more about it.
 
If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to Talent@grove.co.
 
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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