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TITLE

 

Performance Branding Manager

COMPANY

 

Dave

LOCATION

 

Los Angeles, CA, US

Description

Dave is the finance version of David and Goliath taking on the big banks. A financial friend to the millions of Americans who use the app, Dave helps with  budgeting, building credit, finding work and accessing money to cover immediate expenses before payday. Instead of mandatory fees, Dave lets users pay what they think is fair through a ‘tip’ based model. Dave users plant a tree for each % tip they leave when taking an advance, resulting in tens of millions of trees planted.
 
We are choosing to build a quality team vs a large team. You will be a formative part of our company culture moving forward. To that point, we want someone that can take ownership of a project from beginning to end and can do it on their own. We’ll be there to support you but not hold your hand.
 
Sure, we’ve checked all the boxes you’d expect from a fast-moving startup, but the best thing we can offer you is a supportive environment for learning and opportunities for personal/professional growth.
 
Summary
We are looking for an experienced, growth-oriented Performance Branding Manager to lead the expansion and diversification of Dave’s performance branding channels (TV, Out of Home, audio, and influencers..). You will be charged with growing our user based quickly and sustainably. The ideal person is performance driven, resourceful, innovative, and efficient. You have a deep understanding of growth channels and are always thinking a step ahead to enhance Dave’s growth. This person is someone who is passionate about showing through data how brand marketing is driving Dave forward.

Key Responsibilities

    • Lead brand marketing measurement strategy for large, complex, multichannel campaigns including, TV, Out of Home, audio, and influencers.
    • Build and manage brand marketing campaign dashboards, and marketing technologies like media mix models and multi-touch attribution. 
    • Determine storytelling strategy for branding performance channels. 
    • Manage creative production for branding performance channels.
    • Ensuring creative deliverables are consistent with Dave’s messaging. 
    • Set up efficient systems and processes to manage user acquisition campaigns in a fast-paced environment
    • Anticipate new growth opportunities as they arise, implementing them into existing systems 

Experience Required

    • Experience building, managing, and training teams in a fast-paced environment.
    • Direct experience and record of building data-driven branding performance campaign strategies with proven business impact.
    • Experience running  TV, Out of Home, audio, and influencer campaigns. 
    • Experience building measurement strategies. 
    • Strong consumer judgement and ability to convert insights into action.
    • Experience in a highly analytical role, and are comfortable working through uncertainty, managing risk, and making data-driven decisions
    • Expert in Excel, proficient in data analysis
    • Excellent communication and project management skills
Dave Perks:
·         Premium PPO Medical and Dental, and Vision Insurance plan.
·         Insurance premiums 100% covered for you and your dependents
·         Generous and flexible PTO
·         Catered lunch 3x/week
·         Generous equity
·         Flexible work hours
·         401(k) savings plan
·         Central location
·         Generous paid parental leave
·         1UP Wednesdays where you can teach or learn something new from a fellow Dave
·         An open and fun office space with room for socializing - outside patio, hammock, and basketball hoop
·         A collaborative environment with opportunities for learning and growth
 
Dave Inc is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, ethnicity, religious creed, color, national origin, ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, gender expression, sexual orientation, marital status, age, status as a protected veteran, status as an individual with a disability, medical condition, or any other category protected by applicable federal and state law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history.

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