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TITLE

 

User Acquisition Manager, Search

COMPANY

 

Dave

LOCATION

 

Los Angeles, CA, US

Description

Dave is the finance version of David and Goliath taking on the big banks. A financial friend to the millions of Americans who use the app, Dave helps with  budgeting, building credit, finding work and accessing money to cover immediate expenses before payday. Instead of mandatory fees, Dave lets users pay what they think is fair through a ‘tip’ based model. Dave users plant a tree for each % tip they leave when taking an advance, resulting in tens of millions of trees planted.
 
We are choosing to build a quality team vs a large team. You will be a formative part of our company culture moving forward. To that point, we want someone that can take ownership of a project from beginning to end and can do it on their own. We’ll be there to support you but not hold your hand.
 
Sure, we’ve checked all the boxes you’d expect from a fast-moving startup, but the best thing we can offer you is a supportive environment for learning and opportunities for personal/professional growth.
 
We are looking for an experienced, growth-oriented User Acquisition Lead to own the planning and optimization of paid search programs across Google, Bing, and Yahoo. You will be charged with growing our user based quickly and sustainably. The ideal person is performance driven, resourceful, innovative, and efficient. You have a deep understanding of search channels and are always thinking a step ahead to enhance Dave’s growth. This person will raise the bar of Dave’s growth strategy and push through challenging goals. 

Key Responsibilities

    • Develop, plan, and execute paid growth strategies and initiatives, including Google, Bing, Yahoo, and any additional search channels. 
    • Write effective ad copy across various ad formats while continually developing and implementing opportunities for creative testing. 
    • Perform ongoing keyword research, search query mining, account expansion, and implementation.
    • Manage ongoing tests and improve campaign creative, copy, and audience targeting to ensure campaign optimization.
    • Work closely with our in-house creative team to develop new ads based on your learnings and strategy.
    • Define and report key growth to measure growth spend’s efficiency. Think holistically about business goals to ensure the appropriate allocation of resources and growth spend.
    • Anticipate new growth opportunities as they arise, implementing them into existing systems 

Experience Required

    • 3-5+ years of managing paid search campaigns across Google, Bing, and Yahoo. 
    • Understanding of Google UAC and Apple Search campaigns.
    • Experience with coaching and managing teams in a fast-paced environment.
    • Experience managing large growth spend, while maintaining a scrappy mentality.
    • Experience in a highly analytical role, and are comfortable working through uncertainty, managing risk, and making data-driven decisions.
    • Expert in Excel, proficient in data analysis.
    • Comfort building, evaluating, and forecasting performance with large budgets.
    • Excellent communication and project management skills
Dave Perks:
·         Premium PPO Medical and Dental, and Vision Insurance plan.
·         Insurance premiums 100% covered for you and your dependents
·         Generous and flexible PTO
·         Catered lunch 3x/week
·         Generous equity
·         Flexible work hours
·         401(k) savings plan
·         Central location
·         Generous paid parental leave
·         1UP Wednesdays where you can teach or learn something new from a fellow Dave
·         An open and fun office space with room for socializing - outside patio, hammock, and basketball hoop
·         A collaborative environment with opportunities for learning and growth
 
Dave Inc is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, ethnicity, religious creed, color, national origin, ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, gender expression, sexual orientation, marital status, age, status as a protected veteran, status as an individual with a disability, medical condition, or any other category protected by applicable federal and state law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history.

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