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TITLE

 

Growth Marketing Analytics

COMPANY

 

Plaid

LOCATION

 

San Francisco, CA, US

Description

At Plaid, our mission is to empower innovators by delivering access to the financial system. Since 2012 we've helped tens of millions of consumers live a better financial life and over a thousand customers build a new financial future. Our customers range from startups like  Stripe, Coinbase and Robinhood to Fortune 500 enterprises like American Express and PayPal. Founded in 2012, Plaid has raised $300M of capital from major venture capital firms such as Kleiner Perkins, Andreessen Horowitz, Index, Spark and NEA, as well as global financial institutions such as Goldman Sachs and Citi. But we’re just getting started.
 
The Growth Marketing team at Plaid is looking for an Analyst to help us to acquire more customers and increase engagement with Plaid’s products. You will leverage SQL query writing, data analysis, and data synthesis to report what’s happening, why it’s happening, and most importantly to drive results. You'll collaborate closely with other teams to put insights into action including product, business operations and more.

What excites you

    • Deliver marketing performance analyses and program recommendations
    • Develop attribution, incrementally, and response models to illuminate the impact of our marketing efforts and help to forecast future investments
    • Partner with Lifecycle marketing team to build our scaled customer communications and engagement strategies
    • Design and launch experiments, determine campaign targeting strategies, and develop category-specific KPIs, forecasts, and goals
    • Build dashboards, reports, and alerting systems for the ongoing analysis and monitoring of marketing campaigns and activities

What excites us

    • An aptitude for rigorous data-driven analysis, strong business and marketing intuition, and an ability to work well across a variety of teams to solve complex problems
    • Ability to communicate complex data and concepts in ways that will resonate with Go to Market teams and the wider organization
    • Expert in quantitative analysis and logical reasoning using database languages (SQL) and visualization tools (Periscope, etc) on large data sets to extract trends and insights
    • Hands-on experience conducting customer segmentation, cohort performance, and product funnel analyses preferred.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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