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Retention Marketing Manager






San Francisco, CA, US


Do you love exploring customer journeys and analytics to create marketing programs and strategies that

increase retention and LTV? We're looking for a Retention Marketing Manager to lead our retention

efforts on our website, email, direct mail and more. You'll work collaboratively with our acquisition,

creative and web teams to create a true life-cycle marketing experience.



• Own the strategy, development, and execution of retention marketing campaigns to drive

repeat rate, LTV and engagement

• Develop and optimize lifecycle trigger programs and personalized campaigns across all customer

touchpoints through testing

• Optimize the customer journey, developing reactivation strategies at key points, and preemptive strategies to retain customers

• Conceptualize, develop, and launch innovative loyalty efforts that value and drive deep repeat

within our highest value consumer segments

• Understand core drivers of repeat rates and segment customers into meaningful and actionable


• Establish performance metrics and reporting to continuously measure the health and

performance of our customer file

• Maintain, publish, and enhance a broad library of regular (daily, weekly, monthly, quarterly)

reports for use by cross-functional partners that track program-level performance, ROI and

contribution to total business

• Translate customer insights into recommendations for cross functional partners (customer

metrics reporting)


Ideal Candidate Characteristics

• 3-5 years of CRM, retention, email, loyalty and customer insights experience, preferably in the

retail industry

• You have a successful track-record of developing marketing strategies, executing, measuring,

and delivering on performance targets

• Strong analytical skills with proven ability to scrutinize large amounts of data and turn it into

actionable initiatives (including both quantitative and qualitative data)

• Familiarity with testing methodology and experience driving results through analytics

• Strong project management skills

• Solid understanding of the retail, e-commerce and email marketing industries and KPIs

• An understanding of the customer mindset that you can use to create a great customer


• Demonstrated ability to thrive in a collaborative, fast-paced environment



• Comprehensive health benefits

• 401k plan

• Commuter benefits

• Equity

• Catered lunches weekly

• Snack and beverages

• Birdies discounts and annual product allowance


About Birdies

Birdies was founded by Bianca Gates and Marisa Sharkey, two busy moms who share a passion for

bringing family and friends together at home. After a decade-long search for slippers stylish enough to

entertain in at home, they decided to make their own. The result is a new indoor-outdoor shoe strong

enough to stand up to the elements but luxe enough to wear for any occasion. Birdies is a new category

of footwear that combines the style of a designer flat, the support of a sneaker and the softness of a

slipper. Our exclusive 7-layer comfort technology means Birdies can be worn anywhere and

everywhere—and that’s exactly what customers are doing.

Birdies is located in a beautiful downtown office in San Francisco’s Financial District and is backed by

Norwest Ventures, Slow Ventures and Forerunner Ventures. Called Meghan Markle’s favorite shoe and

featured in Elle, InStyle and the New York Times, Birdies is growing quickly and looking for great people

to join the team.

Birdies is an equal opportunity employer and values diversity. We do not discriminate on the basis of

race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age,

genetics, marital status, veteran status, or disability status.

Apply for the job

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