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TITLE

 

Paid Search Associate

COMPANY

 

Birdies

LOCATION

 

San Francisco, CA, US

Description

We are looking for a Paid Search Engine Marketing (SEM) Associate to join the fast-growing digital

marketing team at Birdies. This crucial role will be responsible for bringing all our paid search channels

in-house and quickly making an impact on results. This role is a great fit for someone looking to become

an expert in performance marketing through doing – by building, optimizing and scaling our paid search

program. You will have a direct impact on revenue and growth while helping to manage million-dollar

budgets at one of the hottest new footwear brands around. 

Responsibilities

• Help execute integrated marketing campaigns across paid search channels (Google/Bing),

YouTube and others

• Day-to-day tasks including all campaign setup, bid/budget management, keyword management,

audience segmentation/targeting, ad uploads, a/b testing and reporting of KPIs

• Continuously optimize channels with on-going testing of ad copy, creative, keywords, landing

pages, targeting strategies and bidding strategies

• Work closely with manager on paid search strategy, budgets and opportunities

• Partner with brand, creative, web and merchandising to ensure paid search campaigns are

aligned with marketing and business priorities

• Ongoing analysis of channels and industry trends to identify opportunities to drive growth and

improve return

• Serve as our liaison with Google, Bing and other search partners

• Provide support for other digital marketing programs as needed

Qualifications

• Bachelor’s degree in Marketing, Business, Data Science or related field

• 1-2 years search engine marketing experience (Google Ads/Microsoft Advertising)

• Exceptionally analytical – able to organize and interpret large amounts of data to make

recommendations

• Self-motivated, curious, proactive and passionate about testing and learning

• High level of proficiency in Excel (working with large data sets, mastery of pivot tables, etc.)

• Experience with web analytics and attribution tools a plus

• Keen eye for detail

• Strong written and verbal communication skills and the ability to work effectively with crossfunctional teams

• Strong project management skills with the ability to multi-task and work under tight deadlines;

comfortable with ambiguity

• Experience in marketing, retail, and/or eCommerce a plus, but not required

Perks

• Comprehensive health benefits

• 401k plan

• Commuter benefits

• Equity

• Catered lunches weekly

• Snack and beverages

• Birdies discounts and annual product allowance

About Birdies Birdies was founded by Bianca Gates and Marisa Sharkey, two busy moms who share a passion for bringing family and friends together at home. After a decade-long search for slippers stylish enough to entertain in at home, they decided to make their own. The result is a new indoor-outdoor shoe strong enough to stand up to the elements but luxe enough to wear for any occasion. Birdies is a new category of footwear that combines the style of a designer flat, the support of a sneaker and the softness of a slipper. Our exclusive 7-layer comfort technology means Birdies can be worn anywhere and everywhere—and that’s exactly what customers are doing.

Birdies is located in a beautiful downtown office in San Francisco’s Financial District and is backed by Norwest Ventures, Slow Ventures and Forerunner Ventures. Called Meghan Markle’s favorite shoe and featured in Elle, InStyle and the New York Times, Birdies is growing quickly and looking for great people to join the team.

 Birdies is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, genetics, marital status, veteran status, or disability status.

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