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TITLE

 

Public Relations Manager

COMPANY

 

Grove Collaborative

LOCATION

 

New York City, NY, US

Description

As the PR Manager for Grove, you will lead all day to day management of Grove’s PR arm. You will be a key stakeholder in the ongoing development of how we tell our Grove story to the outside world - primarily the media. You will work with the Head of Brand/Comms and the Owned Brand Team to set the communications strategy for Grove - from product launches, to advocacy moments, to key business news - and will manage the execution of the strategy with our core agency partners. 
 
Your mission: Build high-level brand awareness for Grove, while creating a deeper level of engagement and affinity with our current customers, through PR and great storytelling.

Your Role & Impact

    • Effectively communicate the Grove story and mission to all agencies and media
    • Drive awareness and adoption of Grove Collaborative Flagship brand and Sub Brand extensions, such as Clean Beauty, CBD, Sexual Wellness, through PR tactics
    • Partner with our agencies and our in house brand teams to increase awareness and adoption of Grove owned brands with innovative PR strategies, product launches, 360 marketing campaigns, and activations
    • Own the day to day management of all PR agency partners in order to set them up for success
    • Act as an expert on the Grove brand, products and PR worthy initiatives in order to effectively liaison with agency partners, and other key stakeholders
    • Partner with our agencies to generate low lift ideas and activations to keep Grove relevant throughout the year
    • Manage all incoming PR requests
    • Facilitate the review and approval process of all PR material
    • Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee of this job. Duties, responsibilities, and activities may change at any time with or without notice

About You

    • Self starter with proven track record (4-5+ years) of PR experience as an account director, or in-house PR manager
    • Consumer brand PR experience is important, DTC consumer brand experience even better!
    • You’re incredibly organized, responsive, and able to effectively manage multiple projects at once
    • Excellent written and oral communication skills are a must
    • Passionate about mission-driven brands and storytelling
    • Obsessed with staying current on the news cycle, and trends within the categories you’re working on
    • You embody a multitasker/collaborator/executer all in one!
    • Basic understanding of the eCommerce space and web traffic metrics
Let’s do this
 
We're building a diverse and inclusive work environment where we learn from each other. We welcome people of diverse backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer and a fun place to work. Come join the community at Grove. It's a heck of a lot of fun, and we'd love to tell you more about it.
 
If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to Talent@grove.co.

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