Stay in Touch



Senior Manager, SEO Content



Grove Collaborative



San Francisco, CA, US


As Senior Manager, SEO Content, you will join the Growth team and will lead SEO content strategy and execution for a number of verticals across Grove’s ecosystem. You’ll work collaboratively with members of the Acquisition, Product, and Content teams. You will be responsible for building our SEO content strategy, forecasting impact, managing execution, and reporting on results.
This foundational SEO Content role will be responsible for driving a comprehensive and innovative content strategy and execution for a growing ecommerce business. You’ll work with multiple stakeholders and build out a team of external content writers.
You’ll serve as the subject matter leader for SEO at Grove, be responsible for defining and executing a strategic roadmap for organic search, and measuring the performance and impact of SEO initiatives. The ideal candidate possesses a strong combination of business acumen, written and verbal communication skills, and analytical skills.

Your Role & Impact

    • You will own day-to-day SEO-related initiatives and will have the opportunity to build and manage a team of external writers to support new SEO content initiatives
    • Proactively identify and analyze SEO growth opportunities by assessing opportunities for both new and existing content
    • Be the subject matter expert for all things SEO, including technical SEO, SEO-related content, sitemaps, on-page optimization, and organic keyword research
    • Prioritize SEO-related projects and spearhead SEO content activities to increase organic traffic and conversions
    • Build a set of operational best practices that will track and report on SEO efforts, improvements being made, and areas of development
    • Work cross-functionally with Product and Merchandising teams to improve on-site SEO and help educate internal teams on industry best practices
    • Sense of ownership and passion for all areas related to SEO marketing 

About You

    • You have 5-8 years of professional SEO experience and are comfortable working in a high-performing team
    • You’re consistently looking for how things could be improved, you’re hard-working, curious, and eager to learn
    • You have deep technical SEO expertise, have scaled SEO content initiatives, and have led teams of writers and SEO professionals
    • Use SEO tools to identify areas of opportunities, content analysis gaps, and do competitive analysis
    • You are organized and detail-oriented
    • You stay on top of SEO trends, algorithm changes and SEO best practices
    • You are analytical, data-driven, and always try to look at the data before deciding what to test next
    • You are creative and curious. You regularly coming up with new hypotheses and are constantly testing new experiments to improve your pages’ performance
    • Targets don’t scare you – you find creative ways to reach your goals
    • You are comfortable collaborating closely with team members at all levels and being accountable for high-priority projects
Let’s do this
We're building a diverse and inclusive work environment where we learn from each other. We welcome people of diverse backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer and a fun place to work. Come join the community at Grove. It's a heck of a lot of fun, and we'd love to tell you more about it.
If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Apply for the job

Subscribe to our blog.


Blog & Newsletter Signup