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TITLE

 

Field Event Marketing Manager

COMPANY

 

Exabeam

LOCATION

 

San Francisco, CA, US

Description

Exabeam is seeking a dynamic, experienced Field Event Marketing Manager to drive event planning in the West and Central U.S. market. Reporting to the Senior Manager of Marketing Events, the Marketing Manager will own the company's overall event strategy, event production, logistics, budget management, vendor management, and promotional plan for the West and Central U.S. regions.
 
Success will require close partnership with the sales team and channel marketing team to plan and execute events that engage prospects, deliver new opportunities, and accelerate existing pipeline. The successful candidate will work with their regions to define the Marketing plan that is consistent with corporate, sales and marketing priorities and initiatives. The position will be located at Exabeam HQ in San Mateo and will require travel to regional events.  

Responsibilities

    • Collaborate with internal teams to develop strategies for field marketing events that align with corporate, sales, and marketing priorities and initiatives.
    • Drive vendor management, venues, shipping, event booth or display builds, attendee traffic, engagement activities, and other logistics for all West and Central U.S. events including trade shows, regional user groups, field and partner-led events, and Exabeam hosted road-show events.
    • Manage regional event budgets, contracts and invoices ensuring tight control of expenses.
    • Guide creative and promotional approach, including event design, pre-and post-show promotion, giveaways, and event-related materials to drive demand gen activity and achieve measurable results.
    • Manage post-event follow-up to include list uploads, event attribution and lead hand-off to Sales Development Team.
    • Establish event success criteria and objectives.  Evaluate results against KPIs to ensure return on investment.

Required Skills:

    • 3-5 years of relevant event experience supporting field sales and partner organizations.
    • Proven operational excellence with managing vendors, facilities, shipping, booth builds, booth traffic engagement activities, and other event logistics.
    • Demonstrated ability to work cross-functionally, manage multiple events simultaneously, work on tight deadlines and deliver event deliverables on schedule.
    • Solid project management skills. Ability to manage multiple priorities under tight deadlines, in a fast-paced environment with competing priorities and last minute changes.
    • Experience managing multiple budgets and staying within budget allotted.
    • Trade show experience required.
    • Excellent organizational, communication and project management skills.

Additional Requirements:

    • Willing and able to travel as required (approximately 25% - 40%)
    • Salesforce knowledge, preferred
    • Must live in the Bay Area and work in office when not traveling.

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