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TITLE

 

Growth Marketing Analyst

COMPANY

 

Imperfect Foods

LOCATION

 

San Francisco, CA, US

Description

About Imperfect

 

Imperfect Foods was founded in 2015 with a mission to reduce food waste and build a better food system for everyone. We offer imperfect (yet delicious) produce, affordable pantry items, and quality meat and dairy. We deliver them conveniently to our customers’ doorsteps and pride ourselves on offering up to a 30% discount compared to grocery store prices. Our customers can get the healthy, seasonal produce they want alongside the grocery staples they rely on, without having to compromise their budget or values. We’re proving that doing the right thing for the planet doesn’t have to cost more, and that shopping for quality ingredients can support the people and resources that it takes to grow our favorite foods.

 

We're headquartered in San Francisco with operations all over the country. Check our website to see if there is an Imperfect near you!

 

We're looking for folks who are positive, motivated, and ready to change the world. If that sounds like you, drop us a line!

 

About the Role:

 

The Growth Marketing Analyst is a member of the Growth team supporting customer acquisition efforts. This role will report directly to the Head of Growth.

 

In this role, you will manage our digital paid acquisition channels, with ownership of large advertising budgets and corresponding results. You will also design, execute, and analyze A/B tests across ads and landing pages to identify new opportunities for growth. The Growth Marketing Analyst must be willing to wear many hats and move quickly as you help scale our customer acquisition campaigns.

 

Responsibilities:

 

Own: Drive and take responsibility for all KPIs related to paid social growth

Build: Lead execution of our paid social marketing program to hit acquisition targets effectively & efficiently. You’ll create ads and relevant assets, optimize and structure existing channels with the latest best practices, establish tools and reporting, position channels to scale and innovate new paid social acquisition strategies

Experiment: Continuously design & execute A/B tests across ads and landing pages for better performance and circulate learnings with other teams to inform targeting & creative strategy

Analyze: You’ll influence the direction of our paid social program and broader acquisition channels by measuring results with Excel & SQL and identifying new opportunities as well

Collaborate: You’ll partner closely with other teams to execute campaigns to inform strategy and continually generate learnings to improve all facets of the business.

 

Skills and Qualifications:

 

1+ years of experience managing Facebook/Instagram Ads campaigns with $200K+ monthly budgets

Exposure to non-Facebook paid social channels (Pinterest, Snapchat, etc. preferred)

Understanding of basic A/B testing concepts required

Experience with subscription brands, a plus

Strong command of Excel required, SQL knowledge a plus

 

About You:

 

You’re hungry to learn and willing to work hard

You’re adaptable. You find wearing multiple hats at work fun and thrive on the opportunity to learn new things

You have excellent written and verbal communication skills and phenomenal attention to detail

You’re a self-starter, always thinking about the next step. You are always looking for ways to innovate and improve current systems

You’re passionate about our mission to eliminate food waste and create a better food system for all

 

Details of the Position:

 

Full-time, exempt position reporting to the Head of Growth 

Position based out of our San Francisco Headquarters in the Bayview district, or remote for the right candidate

Salary and employee stock options commensurate with experience

Competitive benefits package including health care, paid vacation, 401K, paid parental leave, and recurring credit towards your Imperfect account!

Opportunity to work from home regularly

 

Physical Requirements:

 

Sedentary work; involves sitting most of the time

Occasional movement around the office may be necessary

Regular work with computers, including keyboards, mouses, and screens

Standing desks and/or other ergonomic accommodation is available upon request

Regular use of mobile devices, including smartphones and tablets

Individuals seeking employment at Imperfect Foods are considered without regard to race, color, religion, national origin, age, gender, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

 

U.S. E-Verify Notice: Imperfect Foods participates in E-Verify in the United States. Imperfect will provide the U.S. Social Security Administration (SSA) and, if necessary, the U.S. Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization.

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