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If you live and breathe customer marketing, we want to talk to you. We are looking for a Customer Marketing Manager to develop, implement, track and optimize our customer marketing campaigns across all channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated marketing campaigns from concept to execution. The Customer Marketing Manager will work on the Demand Marketing team, and with supporting teams (such as Corporate Marketing, Product Marketing, Customer Success and Community), and vendors to launch innovative programs on time and on budget.
Want to make the move from B2C to B2B? We’re open to it if you can tell us why you think your skills can help us.
Plan, manage, and optimize multi-touch marketing initiatives focused on growing business within our existing customers
Collaborate with product marketing to support cross-sell sales plays
Define, create and manage key customer marketing acquisition efforts including email campaigns, webinars, high-touch events and our user conference, Spotlight
Establish KPIs for all programs while continuously tracking performance with post-campaign analysis and reporting to ensure marketing efforts are delivering expected business outcomes
Own email campaigns end to end
Drive strategy with content, relevancy, smart segmentation, automation, and personalization
Collaborate with agencies and manage marketing vendor partners as they relate to programs
Evaluate emerging technologies
Provide thought leadership and perspective for adoption where appropriate
5+ years proven working experience in demand marketing with B2B/B2C programs
Prior experience marketing to enterprise customers, ideally large enterprise accounts
Demonstrable experience leading and managing quarterly digital promotional plans and budgets that include webinars, email, PPC, and content syndication
Experience with A/B and multivariate experiments
Experience with Account Based Marketing (ABM) strategy and tools
Strong hands-on background in Marketo and Salesforce required
Up-to-date with the latest trends and best practices in demand marketing and measurement for enterprise audience
Strong writing skills especially attuned to the enterprise market and point of view
Solid project management skills
Ability to manage multiple priorities under tight deadlines, in a busy, fast-paced environment
B2B preferred but not a must