Exabeam is the Smarter SIEM™ company. We help security operations and insider threat teams work smarter, allowing them to detect, investigate and respond to cyberattacks in 51 percent less time. Security organizations no longer have to live with excessive logging fees, missed distributed attacks and unknown threats, or manual investigations and remediation. With the modular Exabeam Security Management Platform, analysts can collect unlimited log data, use behavioral analytics to detect attacks, and automate incident response, both on-premise or in the cloud. Exabeam Smart Timelines, sequences of user and device behavior created using machine learning, further reduce the time and specialization required to detect attacker tactics, techniques and procedures.
Exabeam is a 100% partner-focused company. The Partner Marketing Manager for Channels and Solution Providers position plays a key role in building sales pipeline through our channel partners, evangelizing Exabeam with our partner community, and developing our emerging channel marketing practice. You will be hands-on with our focus partners globally, driving our demand generation initiatives, evaluating success from these campaigns, and determining next steps for growth.
What you will do:
Build & execute integrated marketing campaigns with our focus channel partners, including digital marketing, email, social, field events, seminars, and webinars. Analyze and track program success against defined return metrics.
Develop and build close relationships with key solution partners and distributors within our global channel ecosystem, with the goal of driving revenue through partner marketing programs
Own Exabeam’s communication strategy with our partners and host enablement webcasts (both Partner & Customer facing) and publish newsletters and talking points
Drive adoption and engagement with Exabeam’s Partner Portal by creating relevant, timely content and overseeing our various channel incentive programs
Build and maintain strong collaborative relationships with a diverse set of internal and partner constituencies, include our marketing, sales, and finance teams
Actively support the planning and execution of our annual Partner Summit events and PAC
Coordinate with the Exabeam Events team to properly support regional partner events
Travel up to 25% of the time
You love building something great from the ground up.
A high energy “doer” that is highly organized and detail oriented.
Experienced with producing successful partner marketing programs, working within a partner ecosystem, and delivering compelling and consistent communications to partners
Proven track record in building successful demand generation programs with partners that produce solid ROI
Excellent communication and collaboration skills with partners and with key stakeholders
Confident and engaging personality to collaborate with our sales & marketing teams
Not afraid to try new things driven to constantly improve results
Thrives in a fast-paced environment with the ability to pivot and problem-solve
A strong team player comfortable and motivated working in a collaborative environment on a cross-functional team, with the ability to build relationships with key stakeholders from product marketing, corporate marketing, demand gen, global partnership team, sales, etc.
B.A or B.S. degree in Marketing, Communications or related field
3-5+ years of experience in demand gen, field and channel marketing program management and execution, preferably within the IT security or data analytics industry
Solid understanding of channel routes to market and channel enablement. Experience with start-ups a definite plus.