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Vice President, Retention Marketing



Grove Collaborative



San Francisco, CA, US


Grove is looking for a dynamic and experienced marketing leader to join its Marketing team. In this role, you will report to the SVP, Consumer Marketing, and will have responsibility for the company’s CRM & customer lifecycle, with a key focus on evolving our existing, manual, approaches to scalable & data-centric approaches that create a more engaging customer experience and improve customer retention rates meaningfully. 


Specifically, your job will be to build upon our existing practices and insights, with a view towards what Grove’s customer marketing execution & toolset will need to look like at 3-5x our current scale. You will help us get better at using analytics to make decisions, and using data to drive segmentation, promotions strategy and merchandising. You will move us towards a more scalable marketing toolset (including CRM, CDP, segmentation engine, algo-driven merchandising, etc…) and develop a platform vision that you can build towards in partnership with Product & Engineering for the next 3+ years. You will take over an existing, effective, campaign & lifecycle marketing team.


While you lean on science, you know where science isn’t enough, and a little bit of art is necessary to create a customer experience that drives real love & loyalty.


Key responsibilities:

Take over a current team of 6, and grow it to 20+ over the next 24 monthsDeliver against and help set business goals (revenue, profit, LTV, AOV, frequency) Develop a rigorous, analytics-enabled, testing framework to drive real improvement in retention rates and customer engagementExpand upon our existing segmentation approach, and refine our existing frameworks for how to deploy promotions in a way that balances engagement & profitabilityProve the value of multi-channel communications (email, on-site, app, SMS, paid remarking), and build a continuous customer experience across channels with a customer profile at the coreDevelop a marketing platform vision and incrementally prove/build/scale it over time in partnership with Product & EngineeringSupport both existing and new business lines simultaneously - e.g. Grove, our core business and Roven, our clean beauty sub-brandBuild processes that ensure brand consistency in all of our customer communications while remaining flexible and nimbleProvide mentorship and guidance to existing team members, while evolving the team’s practices and expanding the team’s capabilitiesNote: This role does not have responsibility over acquiring new customers for Grove.


About you:

You have 12+ years of experience in B2C Marketing, with at least 3+ years in a leadership role managing a complex and multi-hundred million dollar/yr customer marketing practiceYou are an expert in CRM, lifecycle marketing and CRM analyticsYou are extremely customer-centric, and have a track record of staying close to the customer (both via qual & quant methods) through complexity and scale increasesYou hire and develop highly competent leaders (and teams), and have a track record of aligning and influencing cross-functional stakeholdersYou have worked closely with analytics and data science teams, and have enough battle scars to know what investments will drive step-changes vs incremental improvementYou have managed through significant Marketing Automation evolution, including ESP changes and implementing  personalization/recommendation tools, but have a healthy skepticism of over-investing in automation/technology for incremental gainsYou have operated at several different company maturity stages, and thrive in a fast-paced & dynamic environment. You actively get in the weeds with your team to drive high-impact work and routinely dive into the data yourself to better understand customer behavior


Nice to haves:

You have managed a broad array of customer engagement channels: email, site, app, push, SMS, in-box and paid remarketingYou have experience blending content, community/UGC features and commerce to drive customer engagement and loyaltyYou have experience in a home or self care centric brandYou have led cross-functional teams including product managers, designers, data scientists and marketers to launch new programs (e.g. loyalty, membership, etc…)

Let’s do this


We're building a diverse and inclusive work environment where we learn from each other. We welcome people of diverse backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer and a fun place to work. Come join the community at Grove. It's a heck of a lot of fun, and we'd love to tell you more about it.


If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to


Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.


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