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TITLE

 

Senior Demand Gen Copywriter

COMPANY

 

Copper

LOCATION

 

Toronto, Ontario, CA

Description

Somewhere along the way, CRM got really hard to use. We’re changing that. Copper was built with three basic principles in mind: keep it simple, show what matters, and make it actionable. 
 
Copper is the No.1 CRM for G Suite that’s recommended by Google. It works instantly through a seamless integration with G Suite, has a beautiful user experience, and is designed to help teams and businesses build long-lasting relationships. Copper services more than 12,000 paid businesses in more than 110 countries. 
 
We’re seeking a Senior Demand Gen Copywriter to write and edit conversion-driven copy for our demand generation campaigns. You will be the owner of Copper’s voice for all public-facing content, including blog posts, case studies, ebooks, email, web pages, ads, sales kits and more. As a member of the Demand Gen team, you’ll be tasked with writing engaging copy that drives conversions and positions Copper as a leader in the CRM space for small businesses.
 
**Please include writing examples with your resume**

What you'll do...

    • Create messaging and content for demand generation campaigns (email, landing pages, webinars, blog posts), sales, and product marketing initiatives.
    • Edit, upload and schedule blog posts written by our team of freelancers.
    • Work with the SEO/Content Manager to plan the editorial calendar.
    • Interview and collaborate with internal and external subject matter experts to create content briefs for blog posts.
    • Incorporate brand values, voice, and tone into copywriting so that it is consistent across all mediums.
    • A/B test ad copy, headlines, email subject lines and other copy to improve conversions.

What you'll have...

    • 2+ years of experience copywriting in various mediums (email, blog, landing pages, ad copy, scripts) for a B2B SaaS company.
    • A proven track record of writing Top, Middle and Bottom of the Funnel copy that converts.
    • Understanding of SEO best-practices for content.
    • Expert level editing skills, with a high level of attention to grammatical and technical accuracy.
    • Ability to turn around projects quickly when necessary.
Our Culture
We take pride in a culture of inclusion, collaboration, and work-life balance, which gives us the power to try new approaches and take ownership of success. We have a vision—and the talent to support it. We’re growing quickly in Toronto and San Francisco and we’re looking for people who want to learn and grow with us.
 
Goodies: Awesome benefits, convenient Downtown Toronto location, beautiful office, team outings, clubs and more.
 
 
 

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