Support go-to-market strategies and launches in collaboration with cross-functional team, with a focus on defining messaging, positioning, competition, sales enablement and content.
Partner with sales to understand the sales cycle, including buyer personas, sales motions, and adoption barriers. Work cross-functionally to continuously deliver effective field enablement including messaging, presentations, content, demos and tools.
Create and maintain sales enablement tools including competitive materials, pitch decks, customer results, product videos and demo videos. Capable of personally creating high quality, customer-facing content.
Support content creation efforts by contributing to website content, white papers and other promotional content.
Support strategic customer and internal events (e.g. customer/partner conferences, sales meetings) by owning development of key product presentations/sessions/training
Keep current with technology trends. Understand how emerging technology can be incorporated into compelling, innovative product demonstrations.
Excellent project management skills. Demonstrated product marketing expertise incl. Messaging, sales enablement, competitive analysis, product launches etc.
Strong customer and sales orientation with ability to distill requests from the field into impactful deliverables
Technical orientation, with comfort in turning product specs into marketing assets
Bias to action, outcome orientation. Manage multiple, complex timetables successfully in an extremely fast paced environment
Excellent collaboration, presentation and writing skills