We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 500 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.
For the women and men who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.
And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.
About the Role:
This is an exciting opportunity for an experienced SEO Lead to develop and implement Uber's organic search strategy. The candidate will have a track record of success across in-house or agency roles, working on sites with tens of millions of monthly visits via SEO - ideally in the e-commerce space.
They'll be very strong at analyzing our sites and market from all aspects of SEO performance in order to discover, prioritize and execute on SEO improvements, both tactical and strategic. He or she will work closely with relevant teams including Marketing and Product to serve as an advocate for SEO and to ensure alignment of goals across all channels and megaregions.
What You'll Do:
Work with Marketing and Product leadership team to develop and drive the business plan for organic search.
Engage and closely collaborate with the product and engineering teams to drive initiatives for best user experience, site architecture and taxonomy and content, impacting rankings of category keywords in organic search results.
Create project goals and drive the deliverables with product teams to ensure timely delivery of changes and features and ensure proper implementation of the features.
Manage team responsible for the tactical execution of organic search strategies that include, performing regular site audits, comprehensive and complex keyword research, analysis and portfolio management to identify and drive growth opportunities; On-site content optimization; Ownership & reporting of key SEO performance metrics.
Partner with other relevant cross-functional teams to drive SEO initiatives.
Partner with SEM teams to quantify impact and prioritize target keyword.
Manage and help plan support infrastructure, including any work with SEO agencies, consultants and contractors.
Manage and drive SEO reporting construct, develop and present weekly updates to demonstrate the impact of company’s investment to senior management.
What You'll Need:
7+ years of direct technical SEO experience.
Proven track record of optimizing large content sites for competitive terms and long tail keywords.
Experience developing and implementing engaging content.
Ability to demonstrate and articulate a strong philosophy around onsite optimization.
Outstanding written communication and verbal presentation skills are essential.
Ability to influence technical cross-functional teams, consisting of product and engineering staff.
Ability to prioritize tasks and manage deadlines in a fast-paced environment.
Experience and comfort in working in a team environment and with technical teams.
Positive attitude and enthusiasm for getting results.
Direct experience with web analytics suites such as Google Analytics and deep knowledge of webmaster tools.
BA/BS in computer science, economics, mathematics or other quantitative disciplines.