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TITLE

 

Senior Marketing Manager, Content

COMPANY

 

Uber

LOCATION

 

San Francisco, CA, US

Description

About Uber

We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 600 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.

For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.

And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.
About the Role

This is an exciting opportunity for a content strategist to craft Uber’s web experience around the world. The ideal candidate will have a track record of writing compelling content that captures an audience, captivates them, and delivers marketing results. We'll look to you to help write and build our ecosystem of web content that is performance driven and, most importantly, valuable to our users.
What You’ll Do
Manage team of content strategists and performance marketers
Partner with marketing managers, analysts, and designers to plan and execute content
Manage content across the editorial cycle—from planning and creation to measurement and optimization
Work with SEO, SEM, YouTube, and ASO analysts to track and optimize web content that augments our presence in search results
Partner with marketing managers to establish a consistent voice and tone across various media channels
Understand and champion basic usability principles, including site architecture, page hierarchy, navigability, and internal linking
Manage and/or support our evolving organizational infrastructure, including work with agencies, consultants, and contractors
What You’ll Need
5+ years of experience with top-notch writing abilities
Experience managing a team of copywriters, content strategists, or content marketing managers
A proven track record planning and writing a variety of content for the web, including short-form, long-form, interactive, and/or video content
A foundational understanding of the user-centric design process and an obsession of the customer experience
Technical marketing knowledge is a bonus but not required (however, you should be excited to learn)
Ability to prioritize tasks and manage deadlines in a fast-paced environment
Experience and comfort working in a large-scale team environment with stakeholders around the world
Positive attitude and enthusiasm for getting results

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