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TITLE

 

Product Marketing Manager

COMPANY

 

Modsy

LOCATION

 

San Francisco, CA, US

Description

Overview
Modsy (modsy.com) is a fast-growing SF based startup that allows you to see inspirational designs and decor within the context of your own home. Sparked by a lifelong passion for the intersection of design and technology, Modsy is being brought to life by a diverse and talented team of engineers, artists, designers, and creators.

We’re looking for a world-class Product Marketing Manager to join our Modsy marketing team, whose focus will be on driving growth of our products (design packages and furniture sales). You have strong experience in the full scope of product marketing and have a track record of bringing to life product stories and messages in the past with great success. In this role, you will own critical revenue-generating responsibilities that will have a large impact on the business. We are growing quickly, so your expertise will be put to good use.

Responsibilities
Define and drive strategy around product positioning, messaging, targeting, and pricing across all Modsy products

Develop and execute marketing strategies with a goal of driving acquisition, lifting conversion rates, increasing engagement and growing revenue

Oversee email and website functions specifically, and partner with other marketing functions to drive a cohesive vision and strong performance

Lead marketing campaigns cross-functionally, ensuring the proper channels and levers are being put into place and execution is flawless

Partner with product, engineering, and other teams internally to align the proper resources

Analyze and optimize performance across the various marketing functions, and share metrics and learnings with stakeholders

Minimum (Required) Qualifications
5+ years B2C product marketing experience

Bachelor’s degree

Experience with all aspects of product marketing and marketing channels

Track record of successfully developing and launching products

Experience working with email services (MailChimp, Mandrill, ExactTarget, etc) and defining/launching emails

Experience with website testing strategies and services

Cross-functional project management expertise

Strong analytical and reporting skills

E-commerce experience a strong plus

Startup experience a plus

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