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TITLE

 

Ads Business Analyst

COMPANY

 

SundaySky

LOCATION

 

New York City, NY, US

Description

In this role, you will optimise and grow advertising campaigns for top companies in their industries through data-driven storytelling.

You will be responsible for maintaining the client relationship and overall efficiency of the account.

You will use analytical insights to demonstrate SundaySky’s ongoing value through dynamic presentations.

In a collaborative team environment, you will lead the internal strategy to implement and expand a leading technology in video advertising.



Responsibilities:

Own day-to-day activities, primary contact for ongoing requests and inquiries post launch
Develop and deliver data-driven insights utilising all available data sources and BI tools
Find performance/behavioural insights from audience segments
Lead campaign launches and refreshes
Educate client/agency on SundaySky process and deliverables
Develop and implement A/B Testing to drive optimizations
Ensure data integration necessary to drive personalization of our creative messaging
Minimum 5 years of experience in the digital advertising environment with focus on analytics, including e-commerce / digital advertising best practices
Experience in a technical development role, technical consulting or account management a plus
Competency in statistical analytic techniques such as: time series data analysis, forecasting segmentation, univariate & multivariate statistical analysis, various metrics and key performance indicators, research & test design, significance testing, hypothesis testing, variance and growth calculations, return on investment
Project management skills, including the abilities to handle multiple projects in a fast-paced environment and work effectively with colleagues and clients in diverse departments, geographic locations, and time zones. Balances desire for quantitative rigor with realities of inconsistent business data
Critical thinking: capable of generating consistently accurate, useful reports as well as enthusiasm for translating data into actionable insight relevant to marketing program objectives
Strong verbal and written communication skills for a largely enterprise customer facing role
Must be authorized to work in the US

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