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TITLE

 

Product Manager - AdTech - Segmentation & Ad Targeting

COMPANY

 

Uber

LOCATION

 

San Francisco, CA, US

Description

About Uber



We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 600 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.



For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.



And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.

About The Role



AdTech uses data and insights to optimize advertising spend and grow Uber’s business. In this role, you will be building a targeting platform for Uber’s marketing team to be able to segment, select, and upload audiences to marketing channels like Facebook and Google. We expect the Product Manager to be highly technical and data-oriented, i.e. able to jam with Engineering and Data Science to make decisions and set a vision that meets our product and business needs.



What You'll Do



Work with the marketing team to understand targeting use cases
Understand Uber’s first party user data
Understand Uber’s advertising data and combine them with 1st party and 3rd party data to get a 360 degree view of Uber users
Create wireframes and user flow for Targeting and Segmentation
Create strategy for integration with marketing channels via their APIs -- prioritize integration.
Use data to ship adtech products that translate into scalable and global business impact
Drive cross-functional team to set qualitative objectives and quantitative goals
Develop a vision and roadmap, plan deliverables, design and launch products
Clearly communicate plans, insights, data and results to executives, other product teams, cross-functional teams such as marketing, operations, finance
Evangelize products within global organizations including marketing, ops, finance
Monitor and measure launched products and use data for product refinement
Internalize Uber’s mission and AdTech team’s mission and objectives
Collect data, evaluate opportunities and make prioritization
Work with cross-functional team (engineering, data science, etc.) to ship quality products


What You'll Need



Minimum of 8 years of product management, engineering, operations, program management, or marketing experiences, with at least 5 years of product management experience
Experience building products from zero to first release
Experience applying Machine Learning / statistical inference technologies to a variety of complex problems is highly preferred
Understanding of big-data processing pipelines (over Hadoop or similar technologies), distributed data stores, and distributed file systems
Prior working experience building an ad targeting platform
Knowledge of database architecture / schema
Computer science undergraduate degree
SQL proficiency
Deep analytical expertise


Bonus Points

Prior experience working in or with marketing technologies
Prior experience working on global projects, or in an international setting.

Apply for the job

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