We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 600 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.
For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.
And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.
About the Role
Uber is looking for a Senior Marketing Manager to lead the development and execution of branded entertainment strategy and sponsorships.
The ideal candidate will have a proven track record of developing integrated media plans, leading negotiations with TV networks and Digital partners, and collaboratively working with media partners to develop branded content partnerships that drive meaningful impact to the business across Sports, Entertainment, and Lifestyle verticals for Fortune 100 companies. Additionally, this candidate must be able to thrive in a fast-paced environment.
What You’ll Do
Lead the development of integrated media plans that support entertainment marketing strategies
Identify branded entertainment opportunities that align with our US and Canada’s business and marketing priorities
Collaborative work across Brand, BD, Experiential Marketing, Digital Marketing, and PR teams
Recommend spending levels and placement tactics across all media channels
Foster strong and productive relationships with all media agencies, ad sales and technology partners
Oversee media buying conducted by media agencies to ensure the strongest negotiations that result in efficient and effective media purchases in line with strategies and objectives
Present and sell through key findings and future plans to Senior internal stakeholders
Embrace knowledge of all changing media marketplace conditions, consumer trends, research/measurement evolutions, ad tech, and provide expertise internally to keep organization in the know
Oversee media budgets, budget tracking and execution of authorized plans
Implement on going communications with agencies internal partners to inspire the best work and ensure a strong feedback loop
What You’ll Need
Must have at least 10+ years experience in Branded Entertainment and National TV buying for Fortune 100 companies
Must have strong relationships with senior executives at Broadcast, Cable, other entertainment companies
Both in-house and agency experience would be a plus
Ability to synthesize data, make data-driven decisions and balance that with the ‘art’ of media strategy
Excellent verbal, written communication and presentation skills, ability to organize information in a high level way to communicate key points to partners
Self-motivated and strong collaborator.