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Creative Strategy Director






Tokyo, JP


This role is responsible for working with existing customers and future client prospects on developing and defining the strategic direction for data driven video programs. By identifying opportunities within our client’s competitive positioning and communication channels, the CSD establishes the messaging, target audience, touch points and stories for successful SmartVideo programs. The CSD needs to guide the customer on how the unique capabilities of SmartVideo can help drive business results and action from viewers of a SmartVideo. They will collect input from customers, brainstorm with them, and ideate through discovery sessions, strategic consultation, briefs and matrices in order to assure a program leverages personalization, real time video rendering, creative optimization and scalability. CSD also works with the SundaySky Creative team on the creative execution of the program. Through direct communication with all team members, the CSD is responsible for guiding the alignment of script, data, and visual elements. The CSD translates the customer and brand goals for program design and execution as well as presents creative deliverables back to the customer. By identifying tone, content, and narrative direction the CSD insures the brand is represented cohesively throughout the creative process. They gather input and facilitate creative brainstorm and conversation with the customer to ensure the SmartVideo communication is effective and representative of the brand. · 6+ years’ experience in a Creative Strategy related role. Agency background a plus. · Excellent presentation and communication skills with a roaster of big brand customers · Strong ability to translate business requirements into a creative strategy · Experience working with video – (focus on motion graphics a plus) · Passion to work with copy writers on briefs, scripts and content · A true digital citizen – fluent in latest trends, technologies and platforms · Hands on approach - no task too small, no deadline too tight, no customer too tough · Organized, responsible and self sufficient · Availability for domestic and international travel

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