About the Role
Directing one of the largest consumer marketing budgets in the US, the Senior Director of Marketing Strategy will lead a world-class team of highly effective marketers across driver strategy, rider strategy, research & insights and program management. S/he will support the the VP of Marketing to drive strategy, integrated business planning, and the rhythm for the Global US/CA Marketing and Ridesharing Leadership Team to accelerate business.
Responsible for building out a customer-centric agenda across the US/CA ridesharing business, s/he will be a proven and highly strategic, creative, and insight-driven marketer, who will craft core messaging frameworks and positioning for Uber marketing efforts. S/he will leverage market intelligence and consumer insights to develop targeting, creative, and campaign strategies.
Finally, s/he will collaborate cross functionally with the Product, Research, Communications/Policy, Design, and Brand teams to deliver world-class marketing communications that drive brand health, customer acquisition, engagement, and loyalty. S/he will will be a highly strategic, motivated, and goal-oriented individual.