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TITLE

 

Director of Marketing Strategy

COMPANY

 

Uber

LOCATION

 

San Francisco, CA, US

Description

About Uber

 

We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 600 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.

 

For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.

 

And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.

About the Role

 

Directing one of the largest consumer marketing budgets in the US, the Senior Director of Marketing Strategy will lead a world-class team of highly effective marketers across driver strategy, rider strategy, research & insights and program management. S/he will support the the VP of Marketing to drive strategy, integrated business planning, and the rhythm for the Global US/CA Marketing and Ridesharing Leadership Team to accelerate business.

 

Responsible for building out a customer-centric agenda across the US/CA ridesharing business, s/he will be a proven and highly strategic, creative, and insight-driven marketer, who will craft core messaging frameworks and positioning for Uber marketing efforts. S/he will leverage market intelligence and consumer insights to develop targeting, creative, and campaign strategies.

 

Finally, s/he will collaborate cross functionally with the Product, Research, Communications/Policy, Design, and Brand teams to deliver world-class marketing communications that drive brand health, customer acquisition, engagement, and loyalty. S/he will will be a highly strategic, motivated, and goal-oriented individual.

 

What You’ll Do

  • Develop a US/CA-wide marketing strategy to accelerate growth and build the Uber brand
  • Define customer segments, identify needs, prioritize markets, and utilize research and insights to develop thoughtful strategies to drive the rideshare business and overarching brand
  • Provide leadership in strategic and operational planning with marketing, messaging, and go-to ­market plans for products and services, channel partnerships, and more
  • Partner with the Product team to develop messaging platform and go-to-market strategies for new product launches and enhancements
  • Work closely with cross-functional leaders within and outside of marketing to ensure fit between Uber’s core promise to the customer and the delivery of the product/service
  • Accountable for continually refining the marketing processes, procedures, metrics, and tools which will enable Uber to achieve rapid growth goals

What You’ll Need

  • Demonstrated success in developing brand strategies, launching new products and businesses, as well as driving activation across various consumer touch points
  • Omni-channel global marketing experience, with deep subject matter expertise across all channels
  • Deep understanding of campaign channels and experience successfully managing multiple work streams concurrently
  • Experience collaborating across teams, managing leaders across a complex organization
  • A proven strategist with engaging skills in verbal, written, and visual communications
  • Experience in leading innovative initiatives that meet and exceed business and financial objectives; critical thinking, excellent analytical and problem-solving skills
    Strong drive for results; can be counted on to lead self and others to exceed goals successfully
  • Sound understanding of data and analytics with proven ability to translate numbers and results to a wide variety of stakeholders
  • Balance of analytical skills and creativity in order to drive an effective strategy to completion through business partners, agencies, and the US/CA marketing team
  • Strong influencing skills; supporting your point of view to both peers and senior management
  • Ability to manage effectively navigate through ambiguity to actionable recommendations/solutions

Apply for the job

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