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TITLE

 

Market Research Lead

COMPANY

 

Uber

LOCATION

 

San Francisco, CA, US

Description

About Uber

 

We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 600 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.

 

For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.

 

And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.

About the job

Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers.

 

With UberEATS we’re building Uber’s next set of businesses.  You will be involved in some of the new exciting business lines coming out of Uber. If done right, we believe that this will transform communities, power businesses and fundamentally change the way people live in a city.

 

In this role you’ll be responsible for building the global insights and market research function for UberEATS. As part of the team you’ll define the overall insight & market research roadmap for consumers, delivery partners and restaurants by working closely with product marketing, product management, design research and other functions.

 

These insights will inform product development & definition and will inform brand, positioning, messaging and overall marketing strategy for UberEATS. You’ll be in charge of designing, executing and delivering high impact primary research, both quantitative and qualitative, and combining this with secondary research and other data streams to find opportunities for the business.

 

What you’ll do

  • Lead and build the user insights and market research function for Uber EATS.
  • Work with product and marketing teams to scope and design quarterly research project/action plans for consumers, restaurants and delivery partners globally.
  • Using research, you will help establish product-market fit, shape positioning and messaging, provide insights for product development, differentiation and definition.
  • Use quantitative and qualitative research to test and validate specific product & marketing hypotheses and feed this back into product development.
  • Gather market and category level insights across all territories.
  • Be hands on in drafting questionnaires and discussion/interview guides and handle end-to-end project set-up and execution.
  • Spot market opportunities by identifying problems for consumers, restaurants and delivery partners and connecting these insights to how we prioritize product development.
  • Synthesize primary and secondary research into actionable findings.

What you'll need

  • True passion for Uber’s mission and the company’s hybrid technology / operations nature.
  • At least 8 years of leadership experience with quantitative and qualitative market & consumer insights and/or research.
  • Experience with new product development, positioning, message development and optimization.
  • Ability to execute quantitative research from questionnaire design, fielding, analytics, and reporting but also able to pull together higher-level critical thinking.
  • Outstanding communication and presentation skills.
  • Extremely organized with strong attention to detail.
  • Experience working with and analyzing large data sets.

Apply for the job

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