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Content Strategist and Copywriter






San Francisco, CA, US


We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 600 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.


For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.


And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.

About the Role

As a Content Strategist, you'll work on the Product Design team to create intuitive, resonant experiences for the people who use our apps. You'll use meticulously crafted language to help them navigate, and you’ll play an integral role in crystallizing project vision and strategy. In other words, you’ll help define what we’re making as well as why we’re making it—and you’ll be the arbiter of the "this is how we want people to feel" at every turn. It's as much about writing as it is about understanding your audience and making decisions that reflect their best interest. Basically, you're a designer who happens to use words as your design language—for screens as as well as the overall story.


What You’ll Do

  • You'll be in charge of interface copy in our apps, which not only propel digital experiences, but also physical ones. That means writing words and voice interactions that move people around the world (literally and figuratively).
  • Create compelling long-term strategies that allow content to scale globally.
  • Change gears (bahhhzing!) easily, working with different products and teams.
  • Use metrics and research to inform and validate your work.
  • Collaborate with visual designers, engineers, product managers, product marketing, and many others to bring your creations to life.
  • Work with legal, localization, and support to ensure said creations are appropriately and responsibly launched.


What You’ll Need

  • Minimum experience: 5+ years
  • A willingness to pitch ideas to cross-functional stakeholders, and an understanding of when it makes sense to push back and when it doesn't.  
  • Ability to strategically prioritize multiple projects. You'll have plenty to do—know where your efforts will have the most impact.
  • This should go without saying, but you should be able to express your ideas clearly in writing. Hopefully, in very concise writing.
  • An appetite for problem solving in a landscape that changes quickly. If you like to identify gaps in processes, inefficiencies that could be smoothed over, or things that simply could work better, you'll fit right in.


Bonus Points If You have...

  • A degree in English, Psychology, Design, Marketing, Advertising, HCI or any area that emphasizes storytelling and systematic thinking.
  • Background in user experience or product design. Copywriting or content strategy experience in other environments is also useful, as long as you can articulate how your approach would or wouldn’t adapt to the world of apps.

About the Team

Our team is a group of language specialists within Product Design. We think about holistic experiences and work in lockstep with visual designers to make sure the work we produce is cohesive and coherent. We own all the language that goes into the Uber apps (Rider, Driver, Eats, etc) globally, solving edge cases and streamlining actions for the features and futures of our products.

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