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TITLE

 

Marketing Manager, Display & Programmatic

COMPANY

 

Uber

LOCATION

 

San Francisco, CA, US

Description

About Uber

 

We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 600 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.

 

For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.

 

And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.

About the Role

 

Uber’s programmatic display team is looking for a seasoned marketer who can drive strategic initiatives across many fronts, including acquisition,  re-engagement, native, video, direct buys and more. The ideal person for this role has hands-on expertise planning and executing campaigns, a deep understanding of the display/programmatic ecosystem, and an analytical eye when it comes to measurement and incrementality. Ability to understand the big picture along with the ability to define KPIs and own end-to-end execution are the keys to succeed in this role. We are looking for someone who has experience running campaigns for well-known brands either directly on the client-side or within agencies. The candidate must have passion for performance marketing, confidence with both acquisition and branding campaigns, and an analytical skill-set.

What You’ll Do

 

  • Own strategy, media planning campaigns execution across multiple display and programmatic channel partners
  • Responsible for negotiation and execution of programmatic and direct buys.
  • Manage day-to-day campaign operations across multiple DSPs and other partners.
  • Provide critical reporting to internal and external partners.
  • Consistent testing to optimize ROI, targeting, bid strategies, and creative.
  • Clearly communicate performance, strategy and vision to key stakeholders
  • Establish best practices and frameworks for successful executions.

 

What You’ll Need

 

  • Minimum 4 years of experience with display and programmatic - both direct and via DSPs.
  • Hands on keyboard experience in DSPs (DBM, TradeDesk, MediaMath etc)
  • Ability to negotiate and execute PMPs and direct deals
  • Determine spend allocation by ad format (banner, RM, video, native) for a given KPI
  • Familiarity using DC studio, Celtra and other dynamic creative serving tools
  • Leveraging a DMP for targeting 1st, 2nd, 3rd party data and drive optimization insights
  • Knowledge of how to optimize using viewability and brand safety partners (Moat, IAS)
  • Experience working across channels running  integrated and brand campaigns is a plus
  • Familiar with KPIs: CPA, CPC, CPM, Attribution, Brand Sentiment and LTV
  • Excellent quantitative and analytical skills.
  • Ability to set goals and execute under tight deadlines.
  • Experience with web analytics such as MixPanel/Google Analytics
  • Experience with media research tools such as Comscore/Nielsen a plus

Apply for the job

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