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TITLE

 

Content Marketing Specialist

COMPANY

 

Act-On Software

LOCATION

 

Portland, OR, US

Description

Love marketing? Do you want to help marketers become better marketers? Do you want to have a voice at the table beyond copy-writing?

Come join one of the leading tech companies in Portland.

We are looking for a talented Content Marketing Specialist who is passionate about creating engaging, data-driven content to help Act-On engage, educate and provide value to our target audiences.

Our ideal candidate has a foundation as an excellent writer and editor. They have a desire to learn and try new things. They enjoy working in a fast-paced environment, and they are curious to experiment in videos, podcasts, calls to action and other marketing tactics.

You will plan, research, write/edit and produce various content projects targeted to B2B marketers. We want our content to drive an action, whether that is reading the next blog post, signing up for a newsletter or podcast, downloading an eBook, and ultimately converting into a sale. This role requires a high level of creativity, attention to detail, and project management skills.

Responsibilities:

  • Work closely with the content team to ensure current and future content aligns with Act-On’s overall strategy
  • Research, write/create, and edit content, including but not limited to whitepapers, blog posts, eBooks, webinars, video scripts, infographics, emails, presentations, customer case studies, interactive and website copy
  • Stage content on Act-On’s platforms, whether website, social media site, or third-party vendors (such as video hosting platform)
  • Maintain content editorial calendars and master content library
  • Collaborate with marketing and other departments to produce content; and/or edit their content
  • Measure and report on content effectiveness, and optimize programs and content based on internal and third-party analytics
  • Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar, and help distinguish Act-On’s content from its competitors

Qualifications:

  • Bachelor's Degree in Marketing, Communications, Journalism or a related field preferred
  • Proven track record in content development (include writing samples or links to them)
  • 1-3 years of experience in marketing or copywriting
  • Exceptional research, writing and editing skills, as well as the ability to adopt the style, tone, and brand voice of our business
  • Experience with on-page SEO tactics
  • Experience in Wordpress, Google Analytics, Adobe Creative Suite, and a marketing automation platform preferred

Apply for the job

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