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TITLE

 

Director of Email Marketing

COMPANY

 

Udemy

LOCATION

 

San Francisco, CA, US

Description

ABOUT UDEMY
With a mission to improve lives through learning, Udemy is a global marketplace for learning and teaching online. More than 20 million students learn from an extensive library of over 65,000 courses taught by expert instructors. Whether learning for professional development or personal enrichment, students can master new skills through self-paced, on-demand courses, while instructors have a way to share their knowledge with the world. For companies, Udemy for Business offers subscription access to a collection of business-relevant courses as well as a simple platform to host and distribute their own content in one central place.
 
We’re a close-knit bunch that enjoys problem-solving and collaboration, and we share a serious commitment to delivering the best possible learning and teaching experiences. Udemy’s culture encourages innovation, creativity, passion, and teamwork. We also celebrate our milestones and support each other every day.
 
Founded in 2010, Udemy is privately owned and headquartered in San Francisco’s SOMA neighborhood with offices in Dublin, Ireland, Sao Paulo, Brazil, and Ankara, Turkey. Compensation includes full-time salary, equity compensation plan, and competitive benefits including healthcare, commuter benefits, parental leave, and a discretionary time off policy.
 
POSITION DESCRIPTION
We're a small team with a big vision -- to help anyone anywhere learn anything. We're looking for folks who are incredibly hungry, passionate, smart, fun, scrappy (we could go on :-)) to help us achieve that vision.
 
We’re looking for an exceptional email marketing leader who will help the email team accelerate the business’ growth and have a big, positive impact on our customers.  The Director of Email Marketing will be responsible for the development and execution of the email channel strategy. You will work in partnership with product, engineering, data science, brand and marketing strategy, to set the vision for a world class email marketing platform that enables dynamic, personalized and scalable email communications to our millions of customers around the world. If you are passionate about using your expertise and leadership to help people improve their lives through learning, we’d like to talk to you!

KEY RESPONSIBILITIES

    • Lead, develop and grow a team of exceptionally talented email marketers.
    • Devise an email marketing strategy that will deliver key business results and provide top of the range user experience.
    • Partner with Marketing Strategy, Product, Engineering, and Brand to create an ambitious vision for the email marketing platform and set an aggressive yet realistic road-map to develop it.
    • Work the team prioritize projects based on key priorities and business deliverables.
    • Define the ideal balance between lifecycle and promotional campaigns to deliver business impact and improve the user experience.
    • Leverage data to uncover optimization areas and make key decisions for the email channel.
    • Be on top of email marketing best-practices and industry trends, bring fresh and innovative ideas to the team.
    • Monitor deliverability and compliance with CAN-SPAM regulations.
    • As part of the Student marketing leadership team contribute to build a world-class marketing team.

QUALIFICATIONS

    • 10+ years of email marketing experience
    • 5+ years of experience in leading a high-performing team
    • Experience working in an e-commerce, online marketplace environment preferable.
    • Mix of experience working in large global corporation and start-ups.
    • Deep experience in working with different Email Service Providers including Responsys
    • Solid understanding of cross-browser/platform issues, code solutions and email best practices
    • Exceptional attention to detail
    • A passion for learning, developing and testing innovative email personalization techniques and formats
    • A team-oriented mindset and the ability to work with a wide range of individuals
    • A strong disposition for data-driven decision making; ability to write SQL queries
    • A drive to improve processes and increase operational efficiency
    • A passion for online education and consumer internet products

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